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Alicia Keys × PROPELLER PREMIER

Rally your fans.
Grow lasting
support.

Turn Alicia’s fans into ongoing supporters of the women shaping music, on stage and behind it. Fans join with a monthly or annual gift, get rewarded for taking action, and stay connected to the work.

Explore your club preview

She Is the Music

Alicia Keys
More women. Making music.

HERE’S HOW IT WORKS

Fans get rewarded
for creating
change together.

Fans support She Is the Music monthly or annually. They unlock member benefits and receive Propeller points to use for available rewards.

Join with a recurring gift Receive points and benefits Keep taking part

Proposed monthly donor club

She Is the Music

$10 / month

  • Recurring support for the organization
  • Points for rewards and experiences
  • Propeller Premier included
See the member welcome

Sample USD amounts. No payment will be taken.

YOUR MISSION, THEIR NEXT ACTION

Reward fans for
taking action.

Your team chooses the opportunities. Fans earn more points by learning, sharing and participating, with no additional gift needed.

Examples tailored to She Is the Music. Point amounts are illustrative; eligible Premier actions earn 2X points.

Try the action and short-course previews

PROPELLER PREMIER INCLUDED

Benefits from
your world and ours.

Merch + products

A signed Alicia Keys record and available products from brand partners.

Concert tickets

Available tickets from your team and Propeller’s partners.

Experiences

Use points for entries to win flyaways, festival trips and more.

Member access

A supporter listening session, plus content and perks your team chooses.

Impact updates

See the work your support makes possible.

Points unlock available rewards. Member access and impact updates are included benefits.

YOUR LOOK. YOUR COMMUNITY.

A home for you
and your fans
on Propeller.

She Is the Music gets its own club experience, with the mission, rewards, actions and membership in one place.

Explore your club See the member welcome
YOUR CLUB PREVIEW

She Is the Music

Back the women behind the music.

Join → Get access
Receive points → Choose rewards

Propeller Premier included

IN GOOD
COMPANY.

NOAH KAHAN × THE BUSYHEAD PROJECT

Real results.

Noah Kahan’s fans support The Busyhead Project through recurring giving and one-time donations on Propeller.

8,050Active recurring donors
$98K/moEstimated monthly member support
$3.8M+Total raised through Propeller, including one-time gifts
Noah Kahan with two Propeller winners
Noah Kahan with Propeller winners

Case-study figures reproduced from your supplied Maggie Rogers proposal. A reference snapshot, not a live report or forecast for this program.

A FIRST LAUNCH FOR Alicia Keys

Start with the song. Meet its makers..

Pair a proposed Alicia Keys show experience with stories about women making music. Give fans a new artist to discover and a clear reason to support the work each month.

01

An artist-approved show experience to launch

02

A songwriter or producer spotlight each month

03

A proposed listening conversation with the team

DECEMBER 1, 2026

JOIN US FOR
GIVING TUESDAY

Join Propeller and participating artists in inviting fans to take action and support causes together. Your club can be ready sooner.

Get started

Let’s shape it together.

The first offer

Proposed signed records, concert allocations and supporter listening sessions. No placement in professional programs is offered as a reward.

Artist participation, inventory, eligibility, points and any sweepstakes rules are agreed before launch.

Recipient and program decisions

Confirm the current operating and fiscal-sponsor arrangements with the team. Keep professional opportunities separate from donor benefits. Studio photography is a private concept reference and needs usage approval before external distribution.

Agree on gift amounts, costs, payment routing, consent, responsibilities and reporting access before collecting donations.

Mission and source

She Is the Music works to increase the number of women working in music, including songwriters, producers, engineers and artists. Alicia Keys is a co-founder.

She Is the Music
Launch sequence
  1. Choose the charitable recipient, first offer and mission-relevant actions.
  2. Prepare the club, rewards, content and reporting with both teams.
  3. Complete intake and agreements, then approve the launch.
  4. Invite fans, share impact updates and refresh approved rewards.
Photo credits

Robert Downey Jr. portrait: Edgar Meritano; crop by RanZag; color adjustments by WikiPedant. Source · CC BY-SA 3.0. Display cropped to fit.

Eva Longoria: Harald Krichel / WikiPortraits; crop by Franzekafka. Source · CC BY-SA 4.0. Display cropped to fit.

Stormzy portrait: University of Exeter honorary graduate profile. Private concept reference; external-use rights require confirmation.

Lady Gaga portrait: Good Morning America / Getty Images. Private concept reference; external-use rights require confirmation.

Ella Langley portrait: Sony Music artist profile. Private concept reference; external-use rights require confirmation.

Keanu Reeves: Gilberto Marques / Governo do Estado de São Paulo; crop by Mithoron. Source · CC BY 2.0. Display cropped to fit; no endorsement implied.