Merch + products
Limited art print and available products from brand partners.
Explore your club PRIVATE PREMIER PROPOSAL← All proposalsRally your fans.
Pharrell × PROPELLER PREMIER
Rally your fans.
Grow lasting
support.
Turn creative energy into a community backing YELLOW’s work in education. Fans join with a monthly or annual gift, get rewarded for taking action, and stay connected to the work.
Explore your club previewYELLOW
Big ideas deserve a fair start.
HERE’S HOW IT WORKS
Fans get rewarded
for creating
change together.
Fans support YELLOW monthly or annually. They unlock member benefits and receive Propeller points to use for available rewards.
Join with a recurring gift Receive points and benefits Keep taking part
Monthly donor club
YELLOW
$10 / month
- Recurring support for the organization
- Points for rewards and experiences
- Propeller Premier included
Sample USD amounts. No payment will be taken.
YOUR MISSION, THEIR NEXT ACTION
Reward fans for
taking action.
Your team chooses the opportunities. Fans earn more points by learning, sharing and participating, with no additional gift needed.
Examples tailored to YELLOW. Point amounts are illustrative; eligible Premier actions earn 2X points.
Try the action and short-course previewsPROPELLER PREMIER INCLUDED
Benefits from
your world and ours.
Concert tickets
Available tickets from your team and Propeller’s partners.
Experiences
Use points for entries to win flyaways, festival trips and more.
Member access
Creative-session content, plus content and perks your team chooses.
Impact updates
See the work your support makes possible.
Points unlock available rewards. Member access and impact updates are included benefits.
YOUR LOOK. YOUR COMMUNITY.
A home for you
and your fans
on Propeller.
YELLOW gets its own club experience, with the mission, rewards, actions and membership in one place.
Explore your club See the member welcomeYELLOW
Creativity belongs to everyone.
Join → Get access
Receive points → Choose rewards
IN GOOD
COMPANY.
St. Jude
Support + Feed
The Ally Coalition
Yerba Madre
Good Dye Young
Noise for Now
Live Nation
AEG PresentsNOAH KAHAN × THE BUSYHEAD PROJECT
Real results.
Noah Kahan’s fans support The Busyhead Project through recurring giving and one-time donations on Propeller.
8,050Active recurring donors
$98K/moEstimated monthly member support
$3.8M+Total raised through Propeller, including one-time gifts
Case-study figures reproduced from your supplied Maggie Rogers proposal. A reference snapshot, not a live report or forecast for this program.
A FIRST LAUNCH FOR Pharrell
What could you make?.
Pharrell introduces a creative prompt anyone can try. Pair the response with a YELLOW-led story about learning, then invite fans to support the work each month.
01
A playful, accessible creative prompt
02
An educator-led look inside the mission
03
A founding monthly-support moment
DECEMBER 1, 2026
JOIN US FOR
GIVING TUESDAY
Join Propeller and participating artists in inviting fans to take action and support causes together. Your club can be ready sooner.
Get startedLet’s shape it together.
The first offer
A limited art print or an approved creative-session recording. No student access included.
Artist participation, inventory, eligibility, points and any sweepstakes rules are agreed before launch.
Recipient and program decisions
YELLOW approves the educational framing and any youth imagery. Keep supporter activities separate from student records, admissions and school access.
Agree on gift amounts, costs, payment routing, consent, responsibilities and reporting access before collecting donations.
Mission and source
Pharrell founded YELLOW to expand possibilities for young people through education. Its invitation is to “EVEN THE ODDS.”
YELLOW · LeadershipLaunch sequence
- Choose the charitable recipient, first offer and mission-relevant actions.
- Prepare the club, rewards, content and reporting with both teams.
- Complete intake and agreements, then approve the launch.
- Invite fans, share impact updates and refresh approved rewards.
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