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Selena Gomez × PROPELLER PREMIER

Rally your fans.
Grow lasting
support.

Give Selena’s fans more ways to support youth mental-health services and education through the Rare Impact Fund. Fans join with a monthly or annual gift, get rewarded for taking action, and stay connected to the work.

Explore your club preview

Rare Impact Fund

Selena Gomez
More support. Within reach.

HERE’S HOW IT WORKS

Fans get rewarded
for creating
change together.

Fans support Rare Impact Fund monthly or annually. They unlock member benefits and receive Propeller points to use for available rewards.

Join with a recurring gift Receive points and benefits Keep taking part

Proposed monthly donor club

Rare Impact Fund

$10 / month

  • Recurring support for the organization
  • Points for rewards and experiences
  • Propeller Premier included
See the member welcome

Sample USD amounts. No payment will be taken.

YOUR MISSION, THEIR NEXT ACTION

Reward fans for
taking action.

Your team chooses the opportunities. Fans earn more points by learning, sharing and participating, with no additional gift needed.

Examples tailored to Rare Impact Fund. Point amounts are illustrative; eligible Premier actions earn 2X points.

Try the action and short-course previews

PROPELLER PREMIER INCLUDED

Benefits from
your world and ours.

Merch + products

A Rare Beauty bundle and available products from brand partners.

Concert tickets

Available tickets from your team and Propeller’s partners.

Experiences

Use points for entries to win flyaways, festival trips and more.

Member access

Updates from Selena’s team, plus content and perks your team chooses.

Impact updates

See the work your support makes possible.

Points unlock available rewards. Member access and impact updates are included benefits.

YOUR LOOK. YOUR COMMUNITY.

A home for you
and your fans
on Propeller.

Rare Impact Fund gets its own club experience, with the mission, rewards, actions and membership in one place.

Explore your club See the member welcome
YOUR CLUB PREVIEW

Rare Impact Fund

Help support reach more people.

Join → Get access
Receive points → Choose rewards

Propeller Premier included

IN GOOD
COMPANY.

NOAH KAHAN × THE BUSYHEAD PROJECT

Real results.

Noah Kahan’s fans support The Busyhead Project through recurring giving and one-time donations on Propeller.

8,050Active recurring donors
$98K/moEstimated monthly member support
$3.8M+Total raised through Propeller, including one-time gifts
Noah Kahan with two Propeller winners
Noah Kahan with Propeller winners

Case-study figures reproduced from your supplied Maggie Rogers proposal. A reference snapshot, not a live report or forecast for this program.

A FIRST LAUNCH FOR Selena Gomez

An invitation from Selena.

Open with a short message from Selena and a proposed Rare Beauty reward. Keep supporters connected through partner-approved stories about the organizations their giving helps.

01

A Rare Beauty bundle to introduce the program

02

A recurring spotlight on a supported organization

03

A proposed Rare Impact benefit experience

DECEMBER 1, 2026

JOIN US FOR
GIVING TUESDAY

Join Propeller and participating artists in inviting fans to take action and support causes together. Your club can be ready sooner.

Get started

Let’s shape it together.

The first offer

Rare Beauty bundles, signed items or benefit-event tickets are proposed concepts requiring separate brand, artist and event approval.

Artist participation, inventory, eligibility, points and any sweepstakes rules are agreed before launch.

Recipient and program decisions

Route the program through the Rare Impact Fund’s confirmed fiscal-sponsor arrangements with Hopewell Fund. Align with existing giving efforts. Member benefits do not include healthcare, counseling or access to Selena.

Agree on gift amounts, costs, payment routing, consent, responsibilities and reporting access before collecting donations.

Mission and source

Selena Gomez founded the Rare Impact Fund to expand access to youth mental-health services and education. It is a fiscally sponsored project of the Hopewell Fund.

Rare Impact Fund
Launch sequence
  1. Choose the charitable recipient, first offer and mission-relevant actions.
  2. Prepare the club, rewards, content and reporting with both teams.
  3. Complete intake and agreements, then approve the launch.
  4. Invite fans, share impact updates and refresh approved rewards.
Photo credits

Robert Downey Jr. portrait: Edgar Meritano; crop by RanZag; color adjustments by WikiPedant. Source · CC BY-SA 3.0. Display cropped to fit.

Eva Longoria: Harald Krichel / WikiPortraits; crop by Franzekafka. Source · CC BY-SA 4.0. Display cropped to fit.

Stormzy portrait: University of Exeter honorary graduate profile. Private concept reference; external-use rights require confirmation.

Lady Gaga portrait: Good Morning America / Getty Images. Private concept reference; external-use rights require confirmation.

Ella Langley portrait: Sony Music artist profile. Private concept reference; external-use rights require confirmation.

Keanu Reeves: Gilberto Marques / Governo do Estado de São Paulo; crop by Mithoron. Source · CC BY 2.0. Display cropped to fit; no endorsement implied.